Campaign Spotlight : Cannes Lions 2023
Revolutionizing Engagement: How SmartNFT Transformed the Cannes 2023 Experience.
With the 2024 Cannes Festival just concluded, it's a fitting time to reflect on the innovative use of SmartNFTs at Cannes Lion 2023 (a global event for those working in creative communications, advertising, and related fields), which delivered an exceptional Augmented Reality experience powered by the SmartNFT Protocol and the $VEE token.
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Terms Definitions
AR (Augmented Reality): A technology that overlays digital information onto the real world through devices such as smartphones or AR glasses.
WebAR: A form of AR that operates directly within a web browser, eliminating the need for a dedicated app.
Brand Involvement
LØCI: A sustainable sneaker brand renowned for its eco-friendly, vegan footwear.
Beesou: A B-Corp certified aperitif brand dedicated to ethical beekeeping and sustainability.
SmartMedia Technologies (SMT): An enterprise Web3 engagement platform that facilitates digital and mobile-first audience interactions.
Niantic, Inc.: A leading AR development company known for its WebAR platform, 8th Wall.
Introduction
Cannes Lions 2023 showcased the Cannes Wallet AR experience, a collaboration between SmartMedia Technologies (SMT) and Niantic, Inc. Utilizing WebAR, this immersive event enabled attendees to engage with SmartNFTs through their mobile browsers, demonstrating WebAR's potential to reach billions of smartphone users.
The Experience
Attendees of Cannes Lions 2023 used their smartphones to explore the Promenade de la Croisette, collecting SmartNFTs and participating in prize draws. This AR treasure hunt offered both digital and physical rewards, such as limited edition Cannes AR NFTs and exclusive event invitations. Ten fortunate participants won LØCI sneakers made from seaweed, highlighting sustainability.
Brand Integration
The Cannes Wallet AR experience showcased effective brand integration within a digital platform. LØCI engaged users by offering limited edition AR sneakers as prizes in the treasure hunt, generating excitement and interaction. Beesou also leveraged the AR platform, integrating their products into the digital treasure hunt to captivate attendees.
Technological Impact
This collaboration demonstrated the powerful synergy of Web3 and AR technologies. SMT's SmartWallet enabled users to interact with SmartNFTs, fostering a sense of ownership. Tom Emrich of Niantic emphasized that WebAR's elimination of the need for a dedicated app increases accessibility.
User Engagement and Feedback
Participants enjoyed the immersive treasure hunt and the straightforward onboarding process. The gamified experience entertained and educated users about AR and Web3 technologies like SmartNFTs. Users appreciated the combination of digital and real-world rewards and the opportunity to win exclusive items.
Conclusion
The Cannes Wallet AR experience powered by the SmartNFT Protocol was a resounding success, highlighting the future of digital engagement. The collaboration between SMT and Niantic set a new benchmark for brand interaction, illustrating how AR and SmartNFTs can foster loyalty and create lasting impressions.
Thank you for reading this article,
Cheers,
Kumaly.
Sources
SmartMedia Technologies - Press Release
SmartMedia Technologie - Linkedin (1)
SmartMedia Technologie - Linkedin (2)
SmartMedia Technologie - Linkedin (3)