Highlights of the Week : May 26
Gamified Giveaways by SmartMedia Technologies and VISA have announced their "One Card to Rule Them All" innovation!
This recap covers everything related to the VEE token powering the SmartNFT Protocol (SNP) and it's ecosystem of applications.
You don’t know about $VEE? » $VEE Token in a Nutshell
SmartNFT Protocol Metrics
VEE Consumed: 31,651
Wallets Created: 36,044
SmartNFTs Created: 13,571
$VEE Token Metrics
Average Price: 0.00897 USD
Average Volume Traded per Day: 35,696 USD
Tokens Holders: 10,010
VEE Staked: 319 million or 8.78%
VEE Rewarded to Stakers: 10,669
$VEE remains in a consolidation phase initiated in January 2024 following the latest significant announcement. Although the daily traded volume is relatively low, it remains steady, reflecting sustained interest in the token. We anticipate that increased usage of the SmartNFT Protocol later this year will act as a catalyst, positively impacting the price of $VEE.
Gamified Giveaways by SMT
Who is SmartMedia Technologies (SMT): SMT is the leading Web3 integration company built on the SmartNFT Protocol (SNP) for large brands. Their customers include VISA, PepsiCo, Vodafone, and many other Fortune 500 companies.
Presentation of the Gamified Giveaway on SMT website
Press Coverage by Sports Business Journal
Highlights:
Launch Announcement: SmartMedia Technologies (SMT) is launching a new product called Gamified Giveaways for sports property and brand clients.
Product Description: Gamified Giveaways is a "sweepstakes as a service" solution designed to create repeat interactions with sponsored content and transform traditional one-off promotions into ongoing engagement.
Platform Features: The platform includes co-branded sweepstakes, augmented reality games, weekly challenges, and loyalty programs. It uses a Web3 wallet to track loyalty points, store digital collectibles, and send notifications about future promotions.
Client Integration: Initially developed for clients like PepsiCo, Unilever, and Visa, SMT will now offer licenses to sports teams. The platform is compared to CRM tools like Salesforce and MailChimp but focused on fan engagement.
Data Collection and Monetization: The platform helps teams collect and monetize first- and zero-party data (e.g., email addresses) from fans through digital sweepstakes accessed via QR codes or digital links.
Case Study: An example campaign with the Seattle Kraken and Filson demonstrated high engagement and drove fans from the stadium to Filson stores using an augmented reality experience.
Long-term Value: The platform aims to provide a direct and personalized way for sports properties and brands to interact with fans, bypassing traditional advertising channels and improving engagement.
One card to rule them all by VISA
Coverage by Smart Media Technologies on Linkedin
On the 15 of May Visa announced its "One card to rule them all" innovation.
Highlights:
Traditional payment cards have adhered to the rule of "one card, one funding source."
Visa introduces Flexible Credential, allowing a single card to access multiple funding sources (credit, debit, loyalty points, prepaid balance, etc.).
This technology enables users to switch funding sources via a mobile app during transactions.
The innovation aims to reduce the need for carrying multiple cards and offers flexibility at checkout.
Visa's existing infrastructure supports this new feature, with $3 billion in transactions processed in pilot markets.
51% of card users express interest in accessing multiple accounts through one card.
The technology is currently in pilot stages but will expand region by region, with a U.S. pilot scheduled for later in 2024.
Smart Media Technologies (SMT) CEO Tyler Moebius reacted with a short on Linkedin:
Here is the transcript:
Hey everybody, live from NY! I want to take a moment to give a quick recap of some activities from last week. Visa announced a slew of new solutions and products focused on revolutionizing digital payments. Besides some really interesting new solutions around stable coins and Web3 engagement, two groundbreaking innovations stood out to me, particularly in flexible credentials.
One allows the use of payment tokens to tie multiple accounts, whether that's a debit card, a credit account, or a loyalty program. This can then extend into "tap to everything." I could tap to pay with my phone and then decide if I want to use my debit, credit, or loyalty points for that purchase. This will be a massive unlock in terms of end-user usability and reducing friction around multiple payment credentials.
Another advancement is laying the groundwork for "tap to entry" or "tap to verify my age" at a bar. Instead of pulling out my ID, I can simply tap my phone, and my VISA token would verify to the merchant that I am indeed over 21 years old.
These new advancements are a testament to Visa's commitment to extending its infrastructure to be composable, configurable, and dedicated to open, agnostic banking and payment solutions. I'm excited to see how these solutions hit the market and, more importantly, how the larger payment ecosystem builds upon these innovations to provide more value to cardholders.
To Read on Kumaly’s Substack!
$VEE Token in a Nutshell: Empowering the SmartNFT Ecosystem: How $VEE Token Drives Innovation for Major Brands.
Off-Chain vs On-Chain SmartNFT: The SmartNFT Protocol (SNP) provides a cost-effective, flexible solution for managing NFTs off-chain with easy on-chain migration, simplifying use for businesses and users.
From Speculation to Utility - 10 Types of SmartNFTs: Explore the next generation of digital assets with SmartNFTs, offering versatile and practical applications beyond mere speculation.
You don’t know about $VEE? » $VEE Token in a Nutshell
Thank you for reading this article,
Cheers,
Kumaly.